TECHNOLOGICAL POLLUTION
We often think of pollution as a gray cloud billowing from factories or a plastic island in the Pacific, but there is a much more subtle and sticky kind of pollution that doesn't stain our hands, but rather our souls. In this series, Gonza gets tangled—literally and metaphorically—in the web of invisible cables and signals that surround us. We live hyperconnected to a "cloud" that, ironically, prevents us from seeing the sky, saturated with information yet hungry for real knowledge. It's the paradox of having the world in our pockets and yet feeling more lost than ever.
The impact on our psyche is undeniable: we've traded "I think, therefore I am" for "I share, therefore I am." This digital dependency has robbed us of the capacity to be bored, that sacred space where ideas were once born, replacing it with a endless scroll that numbs our consciousness. Have we lost our sense of purpose amidst notifications? We seek validation in likes from strangers while ignoring the person sitting right in front of us, turning our relationships into data transactions and our self-esteem into a fluctuating statistic.
Beyond individual neuroses, technology has opened brutal gaps of inequality. We were sold the democratization of the future, but the reality is that algorithms are not neutral; they are a silent judge that classifies, excludes, and polarizes. While some use technology to enhance their capabilities, others are reduced to mere cogs in the consumer machine, monitored and directed by an artificial intelligence that knows our desires better than we do ourselves. The tool that was supposed to liberate us threatens to turn us into slaves of our own comfort, creating a two-speed society: those who program and those who are programmed.
Let's leave Gonza struggling with that charger that never appears or trying to figure out if he's human or a robot by ticking the boxes at the traffic lights in a captcha. My intention isn't for you to throw your phone in the river, but rather to look up from the screen long enough to remember that life happens in high resolution and without filters. If this series manages to make you question who really holds the remote control over your will, we will have hacked the system, even if only for a moment.